Shraddha Kapoor did not simply appear for the trailer launch of her next film, Eetha. She made an entrance as dhol beats filled the room, joined a group of traditional dancers, and matched their steps before trying the Maharashtrian folk dance Fugdi. Videos of the moment travelled quickly on social media, turning the promotional stop into a story in its own right.
A folk celebration, not just a photo call
Clips from the event show Shraddha being welcomed by women dancers as dhol rhythms set the mood. She joins them and keeps pace with the traditional movements. A separate clip captures her attempting Fugdi beside a female performer, a small but telling moment for a film that is built around a Maharashtrian performance legend.
Fugdi is a Maharashtrian folk dance, usually led by women. By making it part of the launch, the Eetha team signalled early that the film’s promotion would speak the language of the world it is dramatising. That is a stronger creative promise than a standard step-and-repeat photo call, and it gave the event a visual identity that photographs alone could not provide.
The role behind the rhythm
Eetha is directed by Laxman Utekar. Shraddha plays Vithabai Bhau Mang Narayangaonkar, the legendary Lavani dancer. Lavani is known for its rhythm, expressive movement and live energy, so seeing Shraddha move to dhol and folk steps at the launch gives fans an early sense of how she is approaching the physical demands of the part.
Lavani’s stage tradition gives the film a ready-made visual language: rhythm, gesture and call-and-response energy. Seeing Shraddha step into that language at the launch is a preview of the tone Eetha is aiming for. For Hindi film audiences, this matters because a performance-led role lives or dies on conviction.
Why fans are sharing the clips
The videos spread quickly because they show an actor stepping into performance, not just posing. Shraddha’s Fugdi attempt is being read by fans as a sign that she is taking the folk training seriously. In an industry where dance numbers are often packaged as glossy set pieces, a live folk moment feels closer to the source.
What we know so far
- Shraddha Kapoor stars as Vithabai Bhau Mang Narayangaonkar, a legendary Lavani dancer.
- Laxman Utekar directs Eetha.
- The trailer launch paired dhol beats with a Fugdi performance, and videos from the event went viral.
The next updates to watch are the official trailer and release details. If the launch is anything to go by, the campaign around Eetha will keep returning to Maharashtra’s folk-performance roots, and fans of Shraddha Kapoor will have plenty of dance-led moments to look forward to.
Source: Mid-Day